The 3 Core Objectives of Training

The 3 Objectives

Whenever I deliver a training program I have 3 main goals that I focus on and seek to achieve. The first goal is making participants happy during the training sessions and having them enjoy the training sessions to the max. The second is to make participants benefit greatly from the training as it comes to an end and make them aware that they have greatly benefited from the training. The third goal is to have participants keep growing and developing further even after the training program is over.


Although the three goals are tied to one another yet still some training programs may fail to achieve all 3 at the same time thus reducing the effectiveness and impact of the training. Let’s say that after the completion of a training program participants have benefited a lot from it but are just unaware that they have actually benefited. In such a case they will probably provide poor feedback about the training when filling in the evaluation forms. They might discover later on that they have actually benefited immensely from the training after seeing a great positive shift in themselves but that could be long after the training program comes to an end.

Also being aware that one has benefited from the training increases that persons’s motivation and happiness thus impacting the other two factors of success of a training program which are happiness/enjoyment and long term improvement. It is therefore essential that a trainer not only focus on making participants benefit from the training program but also make sure they are aware of the value of the training they have just received and the extent to which they have benefited.


As for enjoying the training sessions themselves this has a direct impact as well on the other two factors. A participant who is enjoying the training would benefit from it most both instantly and on the long run. Of course it is not enough to make the training enjoyable for people who can have a great deal of fun without this having any real positive impact on them if the activities they are carrying out during the training had not been designed specifically with particular training goals in mind. Enjoyable training is more effective and it also makes the trainer himself feel good about the training as he sees participants active and happy.

Long Term

As for the third and final goal I seek to achieve in training programs I deliver it is the long term impact of the training. Although this cannot be measured during the training and would require months to pass by in order to measure it yet an experienced trainer can sense it during the training itself. By planting the seeds of positive change in the hearts and minds of participants a trainer may be able to ‘see’ with his mind’s eye how they will grow and flourish on their own in the future even long after the training program is over.


A highly successful training program should make sure participants are happy and enjoying the training, are benefiting from it and are aware of that and have the seeds of positive change planted in them so that they can keep growing and flourishing in the future. Failing to achieve any of these three goals leads to a training program of poor quality.

What other equally important general goals should a competent trainer keep in mind when designing and delivering a training program?

Preserving the Traveling Trainer’s Sanity

Feeling Stressed

When I first started to deliver training to corporate clients in other cities I usually had to spend my days at a hotel in such city. At first I used to spend the day delivering the training while remaining trapped in my hotel room, perhaps watching TV or in front of the computer, during the evening and night. I used to feel a lot of stress and it was very difficult for me to remain a few days in a raw like that.

Out in the Streets

Within a few months of traveling from one city to the other I learned to get out of the hotel room and go about exploring the city I was staying in. The stress I used to feel vanished completely and I found myself able to keep going for many days in a raw. I have finally managed to get out of my cocoon and discover the pleasures of walking in the streets of various cities to explore them.

Having Company

This is best done with others. Sometimes we went out together, myself and other members of the team responsible for organizing the training. At times we even went out with trainees, since they came from the city in which the training was being held and in which we were staying. Even just sitting at some cafe together talking was a great social activity that contrasted sharply with the solitary confinement I used to enforce on myself in my hotel room in the past.

Maintain your Sanity

So next time you are delivering training in another city try to get out of your hotel room every day, mingle with people and explore the city. This will help you maintain a much better state of mental and even physical health and would make your training days much more enjoyable and fun besides giving you the strength and stamina to go on delivering training for many days in a raw at that city.