One Coin, Two Sides
A change in someone’s beliefs can lead to a change in his behavior. In order to influence and change the behavior of participants you should attempt to influence and change their beliefs. Beliefs and behavior are two sides of the same coin. If behavior of a person does not mirror a belief he claims to be holding then he is not truly holding such belief he is claiming to be holding.
The 3 Elements
Behavior or attitude is one of the 3 main elements a trainer attempts to make positive change in besides skills and knowledge of trainees. In fact, changing behavior is the most difficult of the three and has the strongest and most lasting effect. But how can the trainer influence trainees so as to change their behavior? Here I will show you a powerful method for changing participant beliefs and thus in effect changing their behavior.
Some may think that providing logical explanations and guiding trainees to logical deductions and conclusions can be the right way to influence and change their beliefs. Nothing could be further from the truth. Such method may indeed silence participants and prevent them from arguing yet it will not shake off the original belief they are holding to.
A much more effective method and a really powerful one is to provide real stories of actual cases that attest to the validity of the belief you want trainees to be holding.
The strongest type of story would be one that you have gone through yourself and in which you have gone through the journey of holding the wrong belief followed by going through a personal experience that made you lay down such wrong belief and hold a new one. This is the most powerful type of story that creates instant belief switching in the minds and hearts of participants.
If you do not have a personal story of such a belief change you may narrate the story of someone else who had such a belief change after going through some personal experience. If still such a change-of-belief story is not available then you can narrate a true story the events of which attest to the validity of the new belief you want participants to be holding.
Let’s take an example to make this method clearer. Let us say there is a group of participants who are carrying out the harmful behavior of smoking. Let us assume that their subconscious minds are holding twisted beliefs that smoking might not be very harmful due to seeing many people around them who smoke yet are not greatly suffering health wise. If the trainer attempts to give hard facts about how smoking has been scientifically proven to harm the body, such numbers and logical explanations may still not effect change in the behavior of participants.
If rather than that a trainer narrates his own true story in which he had been a smoker not really believing so much in the harmful effect of smoking then going through a difficult experience of sharply deteriorated health resulting in a change in his beliefs about smoking consequently resulting in a change in his behavior then such a story can be a real influencer and would probably have a strong and powerful effect on participants making many of them change their beliefs about smoking and probably changing their behavior as well in the form of attempting to cut down on smoking or quit smoking altogether.
So, next time you are trying to convince someone with something do not try and argue using hard facts but use a true story to get your point through. This could lead to a change in his beliefs leading to a change in his behavior.
How else can you influence the behavior of a smoker to help him quit smoking?