About Ashraf Al Shafaki

Ashraf Al Shafaki is a Corporate Soft Skills Trainer who has started his training career 12 years ago. Training programs conducted by Ashraf Al Shafaki include:

  1. Communication Skills
  2. Team Building
  3. Problem Solving and Decision Making
  4. Creativity and Innovation
  5. Time Management
  6. Change Management
  7. Customer Service
  8. Building Self Esteem
  9. Business Writing
  10. Dealing with Difficult People
  11. Crisis Resolution
  12. Delegation Skills
  13. Effective Management
  14. Training of Trainers

Ashraf is based in Cairo, Egypt. Ashraf can be reached via his email address: ashraf@borntrainer.com.

+Ashraf Al Shafaki

Story Behind this Blog

Upon Googling for [change your life] I stumbled upon How to Change Your Life: A User’s Manual. This amazing article advocates taking very small repeated daily actions towards achieving your goals.

After reading the article and comprehending it, I set about to write a list of goals I would like to achieve and what small daily actions I can do to get me closer to achieving each of those goals. I used a Google Document to write that down.

One of my goals was to write a book about training. I had this goal from so long yet I never managed to actually go till the end and complete it. The small daily step I wrote down next to this goal was to write 5 minutes each day, on paper, something about training, the plan being to gather all those daily 5 minutes at some point in time in the future and compile them into a book for trainers.

After some 25 days later, I had 25 pieces written, many of which were 20-minute pieces rather than 5-minute ones. Each 20-minute piece was handwritten on the front and back of a foolscap paper.

I then realized it was time to add another small daily action to get me closer to my goal as the “How to Change Your Life” article advocated. The second small daily step I though of was to blog every day about training using the content I had handwritten as the source of the blog posts. So all I had to do was just copy from the handwritten pieces I had started 25 days prior to starting the blog. This blog is simply a mere typing of my daily handwritten pieces about training.

One benefit I thought I’ll get from the blog is to get feedback from readers which can prove valuable. This will help me adjust and know what topics interest readers more and what are their views on the various aspects of training I would be writing about. So feel free to share your ideas, thoughts and comments on the various blog posts published here.


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